Photos by Christine Mackay
Hundreds of excited children and adults watched the Boyes Santa arrive in Scarborough by boat.
Accompanied by elves, the seasonal visitor hove into view at the harbour entrance, aboard the Skylark fishing boat.
He was interviewed by Yorkshire Coast Radio presenter Paddy Billington before greeting as many youngsters as he could.
Santa then boarded a vehicle which slowly transported him the short distance from the seafront to Boyes Store in Queen Street.
The traditional spectacle is organised by the store, where Santa occupies a grotto on the basement floor until Christmas.